Legal Information
The Spirits Exchange Cookie Policy
About This Policy: This Cookie Policy explains how The Spirits Exchange Limited (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website, trade portals, or checkout systems. It explains what these technologies are, why we use them, and your rights to control our use of them.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website operators to make websites work more efficiently, provide reporting information, and assist with personalization.
First-party cookies: Cookies set directly by us (The Spirits Exchange).
Third-party cookies: Cookies set by parties other than us (e.g., for advertising, interactive content, and analytics). These third parties can recognize your device both when it visits our website and when it visits other participating websites.
2. Why Do We Use Cookies?
We use first-party and third-party cookies for several essential, functional, and analytical reasons:
Strictly Necessary/Essential: These cookies are technically required for our website to function. For example, keeping you logged into your secure account, remembering items in your shopping cart as you browse, and securing our checkout gateway.
Performance & Analytics: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., Google Analytics). This allows us to optimize the website structure and speed.
Functional: These cookies enable enhanced functionality and personalization, such as remembering your preferred currency, country location, and saving your language preferences.
Targeting & Advertising: These cookies are used to deliver advertisements that are more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of our campaigns.
3. Summary of Cookies Used
| Cookie Category | Purpose | Necessity |
| Strictly Necessary | User authentication, shopping cart retention, secure checkout, and privacy preference storage. | Mandatory (Cannot be disabled via the cookie banner) |
| Performance & Analytics | Tracking page visit volumes, bounce rates, traffic sources, and checkout drop-off points. | Optional |
| Functional | Remembering currency preferences, language settings, and live chat widget status. | Optional |
| Targeting & Marketing | Delivering personalized spirits recommendations and tracking ad campaign conversions. | Optional |
4. Other Tracking Technologies (Web Beacons & Pixels)
In addition to cookies, we may occasionally use other similar tracking technologies, such as web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphic files with a unique identifier that allow us to:
Recognize when someone has visited our website or opened an email we sent.
Monitor internal traffic patterns from one page to another.
Understand whether you arrived on our site from an online advertisement on a third-party website.
Because these technologies often rely on cookies to function properly, declining or disabling cookies will usually prevent them from working effectively.
5. How Can You Control Cookies?
You have the right to choose whether to accept or reject optional cookies.
Our Cookie Consent Manager: When you first visit our site, a consent banner will prompt you to set your preferences. You can access these settings at any time via the “Cookie Settings” link in our website footer to update or withdraw your consent.
Your Web Browser Controls: You can set or change your web browser controls to accept or refuse cookies. If you choose to reject cookies, you can still use our website, though your access to certain areas and features (such as remaining logged in or saving your cart across sessions) may be restricted.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this policy regularly to stay informed about our use of cookies and related technologies.